The world of SEO is continually evolving. With such evolution comes stiff competition. Long gone are the days when one had to focus on one mode of SEO campaign and still have his way through. With the evident competition, you need to be thorough in your campaign strategies to attain the desirable outcomes. Onsite SEO techniques involves everything you can do on your website to increase your ranking on search engine pages. If you have always been in the dark, this is the time to focus, get ideas, and be quick in implementation.
It’s Always been Content
Content is SEO King. A site with brilliant content can do with or without SEO services. One with a combination of both SEO and amazing content will do it better. It is upon you to make the choice. You might probably be wondering; ‘what is quality content all about?’
Authenticity is one of the notable factors considered when it comes to assessing the quality of web content. Do not expect to plagiarise existing articles and video and still be on the top of search pages. Whenever possible, do not even go for rewrites. Uniqueness sells; it will never fail you. Your content should also contain appropriate words. Have keyword rich content but not overstuffed. It becomes particularly important for the non-text documents. For instance, all the video and uploaded images should have relevant descriptions and titles.
Google and other search engines seek to provide relevant answers to users having questions. If your content is not helping them achieve that, it might not be worth it. At all times, you must strive to ensure your content remains relevant. Seek to answer direct questions in a simple and recognisable way. Ensure whatever content comes from your website adds value to the potential and the general website. The frequency of your posting also matters. The latest posts will always have greater preferences. Keep your website updated with fresh content and you will have one foot inside SEO finishing line.
Quality Page Titles and Descriptions
It is basic yet crucial. When search engines are crawling through the internet for content, some of the most important things they focus on are titles and related descriptions. Based on how you display your page titles, the search engines will scan through and give it a position in their index. Always strive to have each page with a unique title.
Yet again, you will need to be keen on the page descriptions. These are the exact words seen by searchers whenever they type a related keyword on search engines. For every page, it must be unique and of 150 characters thereabout. The page description is a platform for luring web crawlers to your site. Whoever makes the most out of it has the traffic directed his way.
It is also worth noting that a page needs proper formatting for descriptions and page titles to stand out. Think of it as an article; putting headings, bold and underline where necessary. Split the texts into paragraphs and do not just throw them.
Optimise URL Structure
The essence of an optimised URL structure as an SEO technique can never be overemphasized. This component is best handled in different parts.
For one, there are permanent links. These are the URL’s for each page. Preferably, URLs should be 255 characters or less and different parts separated using hyphens. A good example of well-structured URL is https://www.reliablesoft.net/seo-tips-for-beginners-15-ways-to-google-boost-your-web-site/. This is opposed to https://www.reliablesoft.net/p?165, which is not explanatory and has poor indexing. The first one make it easier for search engines to locate your page.
The other important aspect of URL structure is grouping your pages based on categories. This gives search engines and site users an easier opportunity of locating what they need. Have categories and subcategories in your pages. It shows uniformity and high sense of organization.
Breadcrumb is yet another crucial URL aspect. It gives an indication to the user of where they are and how far from the home page they are. Lastly, you should have an aggregated user sitemap for your site. It eases the work of your visitors and makes your pages be picked easily by search engines.
Linking pages within your website have greater SEO advantages. For one, internal linking is like building your website. When search engines look through for content, they simply follow any link they can find. Linking one page to the other in your site ensures continuity and increases the chances of your site being picked up. Yet again, it is an easier way of making the search engines know about other pages. It is a perfect avenue for ‘telling’ the search engines about the other pages they have not discovered in your site.
Not all pages are of equal importance in a website. You will agree with me on that. Internal linking enables search engines to recognize the most important pages for you. Yet again, internal linking increases the chances of users visiting other pages within your site. For website owners, it means more time on the site and greater chances of return.
Speed and Authorship
You might not have realized that Google takes loading speeds as one of the most notable ranking factors. Annually, it Google uses millions to enhance the speed of attaining search results. Any site, which helps them achieve that mission, carries the day. The speed of your website greatly matters when it comes SEO ranking. This leaves you with no choice but ensuring your website is of higher loading speeds.
Although still in it earlier stages of development, Google is on its way to ranking web pages based on writers. Articles written by professionals in particular fields will be given higher preferences. How then should the search engines know about your expertise in certain fields? Link updated Google+ Profile with your content. Essentially, what matters I having your web grace the first few pages of search engine results every time a related keyword is thrown inside the search boxes. Are you ready for the task ahead? It all lies with you!