It is possible to optimise an existing website for search engines. However, it is easier and more preferable incorporating all the necessary SEO components within your site architecture from the beginning. It doesn’t really matter whether you are seeking the service of another designer, building your website using templates or crafting your site from scratch. You need to know the basics of creating a web with optimum SEO potential. It will save you unnecessary trouble.
Ideal URL Structure
Every URL within your web pages should be able to indicate precisely the topic of your content. Each URL should be descriptive and informative making it easier for search engines to crawl through and find your website. It is worth noting that your URLS should be adorned with the appropriate keywords.
For URLs containing many words, hyphens are more preferable as opposed to underscores. While constructing your URLs, avoid the use of numbers of some other funny characters. Go for simple and precise structures; both search engines and your users will appreciate the same.
With more than half of the searchers using mobile devices to look for answers online, you have no option but to ensure your web captures responsive design. Establishing a mobile only site is a good idea, but you can also save yourself the stress by ensuring your site has preferences for mobile users. With recent Google Algorithm updates, you will have everything to lose if your site does not embrace responsive design.
Who likes it when he takes several minutes to figure out the structure of a website? Everyone wants to get the precise answer for their questions including Google. If you want your navigations to be easier and simple for your viewers and search engines to follow then, you need to handle it the right way.
Similar to highly ranked sites, place your navigation menu across the top page; somewhere easily identifiable and accessible. Alternatively, you can have it vertically down the left side of the page. Anything outside this might not be the best idea for you or your site. Others would prefer drop down and flyout menus. They might look attractive, but the search engine robots and some people will not appreciate that. Most importantly, you should strive not to overwhelm your visitors with many menu items. Keep the number as manageable as possible (probably 5 or 6).
Optimise Page Load Times
From the latest research, it was established that maximum web abandonment is 3 seconds for desktops and 5 for mobile phones. Anything outside that will cost your great business fortunes. That is why it is important to optimise the average load time of various pages within your site. The faster they can be accessed the easier, it will be for search engines to identify them.
Social Media Integration
Right from the onset, your site should be optimised for social media. With so many social media platforms in existence, the greatest favour you can ever do is take advantage and embrace technology. Have your site built with easy to find social media sharing icons?For e-commerce, have your platform built to enable social media sign-ins? Having your contents shared across social media gives you more attention. With more views resulting from social media sharing, you will increase you will be creating more opportunities for quality backlinks and enhancement of brand awareness. It is yet another perfect platform for increasing your brand authority and credibility. All these factors increase search engine rankings.
When designing your website, you should have in mind the size of the images. Minimal size images provide the amazing user experience. Possibly, the image should be 20-100kb in size. To attain the perfect image size, you should resize them before fitting as opposed to shrinking them in the source code. Large images lower the speed of your website, and that affects the ease of access by search engines. Organic search rankings consider web page load time. Nothing that is going to slow down the speed is worth it.
It is also important to incorporate appropriate keywords to all the images before uploading. The images need to be optimised using the relevant keywords. The header images, logo images and other graphics should be enriched with keywords.
Capitalise in Sitemaps
Sitemaps optimisation is an integral component of SEO campaign. Whoever identifies that and takes advantage of it walks away smiling. For the web visitors, include HTML sitemap while putting in place XML sitemaps for search engines. Doing this comes with many advantages. For one, your visitors will have an easy time manoeuvring your site and locating what they need. Most importantly, this practice ensures sufficient indexation by Google. For those having WordPress blogs, there are numerous HTML Page Sitemap plugins. There are also several Google XML Sitemap plugins also available. You can always take advantage of them to create resounding structures for your website.
It is always important keeping in mind and following best SEO practices even after establishing our websites. Be consistent in ensuring your website complies with the basic SEO requirements. Be fervent with link building, social media optimisation, and other notable SEO campaign strategies. Yet again, you will need to implement Google Authorship and put into practise a wide range of offsite SEO strategies. Having your pages feature in top Google pages should be your ultimate goal. Be willing to go through everything it takes and you will appreciate you made that decision.