Content is very important for your website. You should have good quality content to get listed high on any search engine. Search engines give a lot of importance to the quality and relevancy of the content you have on your website. If you want to get good results on a search engine, then you should have good quality content. The equation is straight and simple.
There are many ways to get good quality content. If you can afford, you can hire some content writers for a full time. You might get people for this role for full-time. But you can surely try if you have that kind of content requirement for your website. Like if you are an online magazine, you should have content writers on your team all the time.
But, if you are in a business where you would want to use the content to promote your brand, you can do that by having blogs and posts on your websites. For this job, you don’t need a full-time content writer. In this case, you can have two ways of getting good content for you. You can go to freelancing platforms where in you can meet a lot of people who will be willing to work for you. It is very cost effective and time-saving both. But, it also carries a risk. The risk being the other person fails to do the job. Now, because you wanted the work and you can’t do much about it, you again have to go through this process and allocate it to someone else and be dependent on him.
The other way is to hire some company with the best content writing services. These companies have hired professional full time or part time content writers who have good experience in developing search engine optimised content for your website. These companies also help you with getting highly relevant keywords for your company’s website which would profit you to the optimum. This ensures that your work is done on time by some of the best writers in the online world. You also don’t have to worry if your job will remain unfinished.
Getting good quality content is very important for the success of any business. Your content should be so welcoming that the visitor should turn into a customer. It is very important to get a high-quality content to get visibility on the first page of any search engine. There are a lot of ways by which you can use content to its benefit. But, you should also be aware of the unethical practices and not use them. You should ensure that the person or company you are hiring would give you good quality content. You might discuss the terms and conditions beforehand. There might be some plagiarism issues which can also reduce the ranking of your website. So, you should ensure that the content is original, clear, crisp and related to your business. This will help your website get relevant traffic, and you might get listed on the first page of search engines.
The world of SEO is continually evolving. With such evolution comes stiff competition. Long gone are the days when one had to focus on one mode of SEO campaign and still have his way through. With the evident competition, you need to be thorough in your campaign strategies to attain the desirable outcomes. Onsite SEO techniques involves everything you can do on your website to increase your ranking on search engine pages. If you have always been in the dark, this is the time to focus, get ideas, and be quick in implementation.
It’s Always been Content
Content is SEO King. A site with brilliant content can do with or without SEO services. One with a combination of both SEO and amazing content will do it better. It is upon you to make the choice. You might probably be wondering; ‘what is quality content all about?’
Authenticity is one of the notable factors considered when it comes to assessing the quality of web content. Do not expect to plagiarise existing articles and video and still be on the top of search pages. Whenever possible, do not even go for rewrites. Uniqueness sells; it will never fail you. Your content should also contain appropriate words. Have keyword rich content but not overstuffed. It becomes particularly important for the non-text documents. For instance, all the video and uploaded images should have relevant descriptions and titles.
Google and other search engines seek to provide relevant answers to users having questions. If your content is not helping them achieve that, it might not be worth it. At all times, you must strive to ensure your content remains relevant. Seek to answer direct questions in a simple and recognisable way. Ensure whatever content comes from your website adds value to the potential and the general website. The frequency of your posting also matters. The latest posts will always have greater preferences. Keep your website updated with fresh content and you will have one foot inside SEO finishing line.
Quality Page Titles and Descriptions
It is basic yet crucial. When search engines are crawling through the internet for content, some of the most important things they focus on are titles and related descriptions. Based on how you display your page titles, the search engines will scan through and give it a position in their index. Always strive to have each page with a unique title.
Yet again, you will need to be keen on the page descriptions. These are the exact words seen by searchers whenever they type a related keyword on search engines. For every page, it must be unique and of 150 characters thereabout. The page description is a platform for luring web crawlers to your site. Whoever makes the most out of it has the traffic directed his way.
It is also worth noting that a page needs proper formatting for descriptions and page titles to stand out. Think of it as an article; putting headings, bold and underline where necessary. Split the texts into paragraphs and do not just throw them.
Optimise URL Structure
The essence of an optimised URL structure as an SEO technique can never be overemphasized. This component is best handled in different parts.
The other important aspect of URL structure is grouping your pages based on categories. This gives search engines and site users an easier opportunity of locating what they need. Have categories and subcategories in your pages. It shows uniformity and high sense of organization.
Breadcrumb is yet another crucial URL aspect. It gives an indication to the user of where they are and how far from the home page they are. Lastly, you should have an aggregated user sitemap for your site. It eases the work of your visitors and makes your pages be picked easily by search engines.
Linking pages within your website have greater SEO advantages. For one, internal linking is like building your website. When search engines look through for content, they simply follow any link they can find. Linking one page to the other in your site ensures continuity and increases the chances of your site being picked up. Yet again, it is an easier way of making the search engines know about other pages. It is a perfect avenue for ‘telling’ the search engines about the other pages they have not discovered in your site.
Not all pages are of equal importance in a website. You will agree with me on that. Internal linking enables search engines to recognize the most important pages for you. Yet again, internal linking increases the chances of users visiting other pages within your site. For website owners, it means more time on the site and greater chances of return.
Speed and Authorship
You might not have realized that Google takes loading speeds as one of the most notable ranking factors. Annually, it Google uses millions to enhance the speed of attaining search results. Any site, which helps them achieve that mission, carries the day. The speed of your website greatly matters when it comes SEO ranking. This leaves you with no choice but ensuring your website is of higher loading speeds.
Although still in it earlier stages of development, Google is on its way to ranking web pages based on writers. Articles written by professionals in particular fields will be given higher preferences. How then should the search engines know about your expertise in certain fields? Link updated Google+ Profile with your content. Essentially, what matters I having your web grace the first few pages of search engine results every time a related keyword is thrown inside the search boxes. Are you ready for the task ahead? It all lies with you!
It is possible to optimise an existing website for search engines. However, it is easier and more preferable incorporating all the necessary SEO components within your site architecture from the beginning. It doesn’t really matter whether you are seeking the service of another designer, building your website using templates or crafting your site from scratch. You need to know the basics of creating a web with optimum SEO potential. It will save you unnecessary trouble.
Ideal URL Structure
Every URL within your web pages should be able to indicate precisely the topic of your content. Each URL should be descriptive and informative making it easier for search engines to crawl through and find your website. It is worth noting that your URLS should be adorned with the appropriate keywords.
For URLs containing many words, hyphens are more preferable as opposed to underscores. While constructing your URLs, avoid the use of numbers of some other funny characters. Go for simple and precise structures; both search engines and your users will appreciate the same.
With more than half of the searchers using mobile devices to look for answers online, you have no option but to ensure your web captures responsive design. Establishing a mobile only site is a good idea, but you can also save yourself the stress by ensuring your site has preferences for mobile users. With recent Google Algorithm updates, you will have everything to lose if your site does not embrace responsive design.
Who likes it when he takes several minutes to figure out the structure of a website? Everyone wants to get the precise answer for their questions including Google. If you want your navigations to be easier and simple for your viewers and search engines to follow then, you need to handle it the right way.
Similar to highly ranked sites, place your navigation menu across the top page; somewhere easily identifiable and accessible. Alternatively, you can have it vertically down the left side of the page. Anything outside this might not be the best idea for you or your site. Others would prefer drop down and flyout menus. They might look attractive, but the search engine robots and some people will not appreciate that. Most importantly, you should strive not to overwhelm your visitors with many menu items. Keep the number as manageable as possible (probably 5 or 6).
Optimise Page Load Times
From the latest research, it was established that maximum web abandonment is 3 seconds for desktops and 5 for mobile phones. Anything outside that will cost your great business fortunes. That is why it is important to optimise the average load time of various pages within your site. The faster they can be accessed the easier, it will be for search engines to identify them.
Social Media Integration
Right from the onset, your site should be optimised for social media. With so many social media platforms in existence, the greatest favour you can ever do is take advantage and embrace technology. Have your site built with easy to find social media sharing icons?For e-commerce, have your platform built to enable social media sign-ins? Having your contents shared across social media gives you more attention. With more views resulting from social media sharing, you will increase you will be creating more opportunities for quality backlinks and enhancement of brand awareness. It is yet another perfect platform for increasing your brand authority and credibility. All these factors increase search engine rankings.
When designing your website, you should have in mind the size of the images. Minimal size images provide the amazing user experience. Possibly, the image should be 20-100kb in size. To attain the perfect image size, you should resize them before fitting as opposed to shrinking them in the source code. Large images lower the speed of your website, and that affects the ease of access by search engines. Organic search rankings consider web page load time. Nothing that is going to slow down the speed is worth it.
It is also important to incorporate appropriate keywords to all the images before uploading. The images need to be optimised using the relevant keywords. The header images, logo images and other graphics should be enriched with keywords.
Capitalise in Sitemaps
Sitemaps optimisation is an integral component of SEO campaign. Whoever identifies that and takes advantage of it walks away smiling. For the web visitors, include HTML sitemap while putting in place XML sitemaps for search engines. Doing this comes with many advantages. For one, your visitors will have an easy time manoeuvring your site and locating what they need. Most importantly, this practice ensures sufficient indexation by Google. For those having WordPress blogs, there are numerous HTML Page Sitemap plugins. There are also several Google XML Sitemap plugins also available. You can always take advantage of them to create resounding structures for your website.
It is always important keeping in mind and following best SEO practices even after establishing our websites. Be consistent in ensuring your website complies with the basic SEO requirements. Be fervent with link building, social media optimisation, and other notable SEO campaign strategies. Yet again, you will need to implement Google Authorship and put into practise a wide range of offsite SEO strategies. Having your pages feature in top Google pages should be your ultimate goal. Be willing to go through everything it takes and you will appreciate you made that decision.